Service · Go-to-Market Automation

We build your entire GTM automation system, live in 14 days.

Domains, mailboxes, enrichment, copy, multi-channel orchestration, and CRM sync. Built and operated by senior operators. Tech stack, you own it. We charge only on performance.

Book a call See how to engage
  • 14-day build window
  • Pay-per-meeting or build-and-handoff
  • Full source and runbook on day one

Built for B2B teams across

SaaS Agencies Fintech Managed Services Consulting Professional Services

↳ How to buy this

Two ways to engage.
Same engine underneath.

You're not choosing between two different services. You're choosing how you want the risk and ownership to be split. The infrastructure, the copy quality, the deliverability discipline, all identical.

Option A · Pay per meeting

We build it. We run it. You pay only when meetings land.

We own the infrastructure and operate it for you. The only thing you pay for is a qualified meeting on your calendar, a real decision-maker at a real ICP-fit company, who showed up.

  • ✓ No retainer. No labor fees.
  • ✓ One-time tech setup at cost, you own the stack
  • ✓ Flat fee per qualified meeting (typically $300–$600)
  • ✓ No-shows and bad-fit meetings don't count
  • ✓ Cancel anytime, no minimum commitment
Book a call →
Option B · Build & handoff

We build it. You own it. Optional ongoing ops.

You want the system in-house. We build the entire outbound machine, document it, train your team, and walk away, or stick around on a defined ops retainer if you'd rather we keep running it.

  • ✓ Flat build fee, scoped in writing
  • ✓ Tech at cost, no markup, you own everything
  • ✓ Written runbook + 2 weeks of handoff training
  • ✓ Optional monthly ops retainer if you want us to keep operating
  • ✓ Switch to pay-per-meeting later if you change your mind
Book a call →
Same Clay workspace. Same Smartlead/Instantly setup. Same copy discipline. Same CRM playbook. The only thing that changes is who owns the running of it.

↳ Under the hood

What we actually
build for you.

Four interlocking systems. None of them work without the others. Most agencies sell you one and call it outbound.

PILLAR 01
Sending infrastructure
Dedicated domains, warmed mailboxes, SPF / DKIM / DMARC, Smartlead or Instantly orchestration, deliverability monitoring. Your primary domain never touches a cold campaign.
PILLAR 02
Lead generation & enrichment
Multi-source prospecting in Clay and Apollo. Multi-layer verification through MillionVerifier, LeadMagic, IcyPeas, and Prospeo. AI personalization on every row before a single email goes out.
PILLAR 03
Multi-channel orchestration
Cold email, LinkedIn (via HeyReach), and cold calling triggers fire as one coordinated sequence. The prospect sees your name three times before they ever sit on your calendar.
PILLAR 04
Reply handling & CRM sync
AI classification on every reply (positive, objection, OOO, unsubscribe). Qualified replies routed to your AE within minutes. Full sync into HubSpot, Salesforce, Pipedrive, or Attio.

↳ The stack

Best-in-class tools,
used the right way.

We don't recommend tools we don't run in production daily. Everything below has been through real campaigns at scale.

Clay
Prospecting, enrichment waterfalls, AI personalization
Smartlead / Instantly
Email sending orchestration and inbox rotation
HeyReach
LinkedIn automation with multi-account safety
Apollo.io
Pipeline enrichment and signal-based targeting
MillionVerifier
Email validation before any send
LeadMagic · IcyPeas · Prospeo
Multi-source email and phone discovery waterfalls
OpenAI · Anthropic
Per-prospect copy personalization and reply classification
HubSpot · Salesforce · Pipedrive · Attio
CRM sync for qualified replies and pipeline updates

↳ Timeline

From contract to calendar in
14 days.

A repeatable, accountable build. You know what happens on day 1, day 14, and day 30.

Phase 1
Setup & Warmup
Days 1 – 14
  • ✓ Sending domains + SPF/DKIM/DMARC
  • ✓ Mailboxes provisioned & warmed
  • ✓ Smartlead / Instantly configured
  • ✓ ICP workshop & first lead lists
  • ✓ Copy drafted & client-approved
  • ✓ CRM wired to outbound infra
Phase 2
Launch & Ramp
Days 15 – 28
  • ✓ First campaign launches Day 15
  • ✓ Volume ramps to full capacity
  • ✓ Reply monitoring & qualification
  • ✓ Meetings start hitting calendar
  • ✓ Weekly performance review
Phase 3
Full Swing
Week 5 onward
  • ✓ Consistent weekly meeting flow
  • ✓ A/B testing on copy & cadence
  • ✓ Channel-mix optimization
  • ✓ Quarterly ICP expansion
  • ✓ Handoff & training (Option B only)

Want to see the math behind these phases? framework.sysblueprint.com shows every input, every formula, and every dollar.

↳ What you own at the end

On day one of handoff,
it's all yours.

When we hand off the system (Option B) or wind down an engagement (Option A), this is the artifact list. No vendor lock-in. No "agency-only" black boxes.

🌐
Domains in your registrar
All sending domains live in your account from day one. We provision and warm them, but you own the DNS, the SPF/DKIM/DMARC records, and the renewal.
📥
Mailboxes in your Workspace
Google Workspace or Microsoft 365 inboxes are billed to your account. You can audit every message, every reply, and every send log.
⚙️
Clay workspace transferred
Tables, enrichment waterfalls, AI prompts, and integration credentials, all transferred to your Clay org at the end of the engagement.
📘
Written runbook
Step-by-step Notion playbook for every workflow: how to launch a campaign, how to swap a domain, how to interpret a deliverability dip, how to onboard a new ICP.
✉️
Copy library
Every sequence we wrote, every A/B variant we tested, every reply template, versioned and exportable. Your in-house team picks up where we left off.
📊
Deliverability runbook
Concrete thresholds, monitoring queries, and the exact mitigation steps we run when reply rates dip or bounce rates spike. The hard-won knowledge, written down.

↳ Aligned incentives

The risk sits
on our side of the table.

Option A means we don't earn a dollar until a real buyer shows up to your call. Option B is scoped flat, if it takes us longer than planned, that's our problem, not your invoice.

Book a call →
✓
No labor markup
Strategy, copy, list-building, campaign management, all included in the meeting price (Option A) or the flat build fee (Option B). We don't bill hours.
✓
Tech at vendor cost
Every line item, domains, mailboxes, Clay seats, sending tools, is passed through to you at vendor price with the invoice visible.
✓
No-shows are on us
If a booked prospect doesn't show or doesn't fit the ICP we agreed on, that meeting is free. You only pay for real buyers.

↳ Fit check

Is GTM Automation
right for you?

Good fit

You should book a call

  • ✓ B2B with $5K+ deal size
  • ✓ $500K–$10M ARR, ready to scale
  • ✓ Proven offer, inconsistent pipeline
  • ✓ Tried in-house or agency, broke down
  • ✓ Want a documented system, not a black box
Maybe

Talk to us first

  • ? Sub-$5K ACV, only if volume math works
  • ? Highly regulated industry (we'll scope)
  • ? Geo-restricted ICP (LATAM, APAC outbound)
  • ? Existing in-house team you want to augment
  • ? You want to start with Option B and migrate to A
Not a fit

We'll say no

  • ✗ B2C or consumer products
  • ✗ Looking for the cheapest option
  • ✗ No offer-market fit yet
  • ✗ Want us to "blast 50K emails this month"
  • ✗ Won't share access to your CRM

↳ Common questions

Everything you should know
before we talk.

Identical engineering, different commercial structure. Option A: we own and operate the infrastructure, you pay only when meetings land. Option B: you own the infrastructure on day one, we charge a flat build fee, and you can optionally retain us to run it. Most clients start with Option A to validate the channel, then move to B once they want the system in-house.
First qualified replies typically inside 10–14 days. First booked meetings in week 2–3. By month two you're at consistent weekly flow. Faster than that is possible but we'd rather warm the infrastructure properly than torch your domain reputation chasing week-one numbers.
We define it together in writing before launch. Typically: a decision-maker (with named title-list) at a target-ICP company (with named industry, size, and geography), who shows up to the call. No-shows, junior contacts, and out-of-ICP companies do not count and you don't pay for them.
In Option A: we do. We monitor every domain and inbox, rotate sending volume, and pause any underperforming inbox before it drags the pool. In Option B: we own deliverability for the first 30 days post-launch. After handoff, your team runs it using the deliverability runbook we hand over, and you can always retain us on a monthly ops retainer if you'd rather not.
Yes, and several clients have. We re-engage to operate the system you already own, on the standard pay-per-meeting terms. The infrastructure stays where it is, only the operator changes.
No, they're part of the engine. Multi-channel is the point, single-channel outbound underperforms by a wide margin. LinkedIn runs through HeyReach with multi-account safety. Cold calling triggers are wired into the sequence so the right replies become call-down lists for your AEs (or for a partner dialing team we recommend).
In Option A you don't need anything, we run on our infrastructure (or set up yours at cost, your call). In Option B you'll have accounts under your billing from day one so the eventual handoff is zero-friction. Either way, no markup, no opaque "platform fees."

↳ Last step

Pick a time that
works for you.

30 minutes. No pitch. We'll audit your ICP, sanity-check your offer, recommend Option A or B based on your situation, and quote your meeting rate or build fee in writing.

  • 30 minutes, on a calendar slot you pick below
  • Honest fit check, we say no to ~30% of calls
  • Quote locked in writing before you sign anything
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